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Understanding Verified Profiles

Learn more about the Verified by Connectively check you may see when reviewing expert responses

Written by Community Team

Overview

When reviewing and selecting quotes, you may notice a Verification Signal pop up next to an expert’s name. These signals show you exactly which checks have been confirmed about an expert's profile. This allows you to see at a glance each individual check that has been verified rather than trusting a single yes-or-no badge.

Verification Signals are one of several tools available to publishers and journalists to help with the quote selection process. They give you transparency into an expert's credibility by showing you specifically what's been confirmed.


What are Verification Signals?

Each expert's profile can display up to seven individual signals. Each signal confirms a specific aspect of their identity and/or professionalism:

  • Identity found in professional database — their name and email match an independent professional database record (People Data Labs)

  • LinkedIn profile valid — their LinkedIn URL is a working personal profile

  • Profile email verified — their email aligns with their name and company domain, and they've completed email verification

  • Verification link provided — they've added a secure (https) link for additional information

  • Headshot is a person — their profile photo clearly shows one real person

  • Valid company anchor text — their company name aligns with their company website

  • Connectively profile — their profile is set to public


How to use Verification Signals when selecting quotes

It's entirely up to you as the journalist or publisher to decide which signals matter for your story.

Verification Signals let you weigh what's relevant for your situation:

  • A confirmed identity and verified email might be most important for some stories

  • A valid LinkedIn profile and verification link might matter more for others

  • You can see each confirmed signal individually and evaluate credibility based on what you need


FAQs

What if an expert has very few confirmed signals?

Some experts may be new to the platform, still completing their profile, or not yet eligible for certain signals. This doesn't mean they're not a credible source — it just means you don't have confirmed signals to evaluate. You can always review their LinkedIn profile, company website, or Connectively profile to conduct your own assessment. Use the signals as one data point among many in your reporting process.

Do all experts have the same signals?

We check for the same seven signals on all expert profiles. That said, different experts may have different signals confirmed based on their profile setup and the information available.

For example, an expert who works independently might not have a company email, which would affect certain signal confirmations. The signals displayed for an expert reflect what's been verified about their specific profile.

Can I filter by specific signals?

Currently, there is no filter or sorting by profile verification signals. If you need more detailed filtering by specific signal types, let us know — we're always looking to improve the tools available to journalists.

Can I report an expert profile I have concerns about?

Yes. When you’re reviewing responses, you can always report an expert profile or a submitted response to our team. Reports can help our team engage with experts who may simply need additional guidance on using Connectively while honoring our terms, or take further action if an individual is using the platform in bad faith.

You will find a report action at the bottom of the Verification Signals pop-up, or by clicking the three dots on a specific response card.

Why do some experts have fewer signals than others?

Each signal reflects what's been confirmed from that expert's current profile information. An expert might have a confirmed identity but still be completing other verification steps. As experts update their profiles, additional signals may become confirmed. You'll always see the most current signals for each expert.

Are there experts who won’t participate in Verification Signals?

Verification Signals run on every expert profile. Some experts may not qualify for every signal — for example, if they work independently or use a non-traditional work email. But most experts can confirm at least some signals by ensuring their profile information is accurate and complete.

Do I have to use experts with a certain number of passed Verification Signals?

No. It's completely up to you. Verification Signals is meant to be a tool to help you better understand who is submitting insights to your query. If certain verification signals are important to your reporting process, only select insights from experts who have passed those signal checks. Many credible experts may not have all seven signals for various reasons, and you might find your right source in that mix.

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